ArgentinaIn Argentina, Friend's Day is often a good excuse for a friendly gathering and greeting both current and old friends. Since it is not an Argentine public holiday, people tend to gather during the evening.
Friend's Day has in recent years turned into a very popular mass phenomenon. In 2005, the amount of well-wishing friends led to a temporary breakdown of the mobile phone network in the cities of Buenos Aires, Mendoza, Córdoba and Rosario, comparable to the one experienced in 2004 on Christmas and New Year's Day. Seats in most restaurants, bars, and other establishments are often completely booked a week before the celebration.
Since the death of the Argentine cartoonist and writer Roberto Fontanarrosa in 2007, a proposal has existed to change the date to July 19, the day of his death.